Marketing techniques and mechanisms of rural women's products
The United Nations Economic and Social Commission for Western Asia (ESCWA) is working on a “Regional Initiative for Promoting Small-Scale Renewable Energy Applications in Rural Areas of the Arab Region (REGEND)”, which is funded by the Swedish International Development Cooperation Agency (Sida). REGEND aims to improve the livelihood, economic benefits, social inclusion and gender equality of Arab rural communities particularly marginalized groups, by addressing energy access, water scarcity and vulnerability, climate change and other natural resources challenges in three targeted countries, Jordan, Lebanon and Tunisia.
In this context, ESCWA is organizing a capacity-building workshop on "Marketing techniques and mechanisms for rural women's products", in partnership with the General Commission for Regional Development (CGDR) and the National Agency for Energy Conservation (ANME) in Tunisia. The workshop aims to build the knowledge and scientific and technical capacities of rural women in Chorbane (Governorate of Mahdia) in particular those belonging to "Al-Amal" Agricultural Development Group. The workshop will highlight techniques and mechanisms for marketing local products and developing and sustaining incomes for rural women. It will also help rural women develop a participatory dynamic to facilitate the marketing of their products and empower them with modern marketing laws, techniques and practical skills through a simplified scientific and distinctive approach which integrates lectures, exercises, and practical training.
The theoretical and practical knowledge and skills acquired throughout the training will enable the trainees to develop their income-generating activities by improving the promotion of their rural products through the adoption of modern marketing techniques and mechanisms, and therefore increasing their incomes.