For a better future for all: ESCWA launches “Josour” initiative in Jordan Advocated by Lebanese Superstar Elissa - ESCWA
Media advisory

24 May 2022

For a better future for all: ESCWA launches “Josour” initiative in Jordan Advocated by Lebanese Superstar Elissa

What: As part of the Arab Forum for Equality to be held in Amman, Jordan on 30-31 May, the United Nations Economic and Social Commission for Western Asia (ESCWA) will launch “Josour”, a regional initiative to reduce inequalities in the Arab region by creating employment opportunities for young people and providing training to improve their skills and increase their employability.

Lebanese Superstar Elissa will be the public figure advocating this initiative.

When: Tuesday 31 May, 11:30 a.m. Amman time

Where: Fairmont Hotel, Amman, and online on the ESCWA Facebook Page.

Who: The launch will feature statements by:

  • Ms. Rola Dashti, UN Under-Secretary-General and Executive Secretary of ESCWA;
  • Ms. Elissa, Lebanese Superstar;
  • Mr. Ali Awdeh, Head of Research at the Union of Arab Banks;
  • Mr. Sherine Helmy, Chief Executive Officer of Pharco Pharmaceutical Corporation;
  • Mr. Salim Araji, Team lead on ESCWA’s Future of Work initiative.

The event will be moderated by the renowned Al Arabiya TV Anchor Mayssoun Azzam.

“Josour” will be launched in partnership with Pathfinders for Peaceful, Just and Inclusive Societies, the Union of Arab Banks and the Union of Arab Chambers. The “Josour Jordan” and “Josour Lebanon” initiatives will also be launched during the event.

The ESCWA Communication Unit kindly asks media representatives wishing to cover this event to confirm their attendance to Ms. Maryam Sleiman, Public Information Assistant, via mobile +961-81-769888 or e-mail:

The Forum: The Arab Forum for Equality, organized under the theme “Towards inclusive youth employment in the Arab region”, will be inaugurated on Monday 30 May at 9:30 a.m. Statements will be delivered by Dashti, Former Prime Minister of Jordan Omar Razzaz, and Cluster Leader on Gender Justice, Population and Inclusive Development Mehrinaz Elawady at ESCWA.

Register here to watch the opening ceremony and attend the discussion sessions via Zoom.

Participants in the Forum - including regional and international experts, government representatives, academics, and youth from the region- will shed light on the various forms and trends of inequality across generations and places. Discussions will tackle policies promoting employment and equality.

For more details, click here.



One of five United Nations regional commissions, ESCWA supports inclusive and sustainable economic and social development in Arab States, and works on enhancing regional integration.



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