In a region where creativity shapes identity, innovation, and resilience, Arab creatives continue to face persistent psychological and strategic challenges. To support them in achieving mindful and purpose-driven growth, ESCWA organized on 25 June a webinar titled “Purpose-Driven Positioning: How to Turn Self-Awareness into Strategic Market Presence”.
The session focused on helping creative Arab entrepreneurs leverage their self-awareness to build an authentic and impactful market presence. Participants learned how to align their core values with audience expectations and market realities through purpose-driven storytelling.
This webinar is the second in the Arab Creative Market webinar series, organized in collaboration with the ICC-ESCWA Centre of Entrepreneurship and the Creativity Lab for Empowerment and Innovation. The six-part series will run through 23 July.
