Term:
Web link agreement
Definition:
Designed for use by the operator of an highly trafficked Web site and another party who wishes to take advantage of that traffic to attract visitors to its Web site. The owner of the highly trafficked site agrees to include an image incorporating the Uniform Resource Locator (URL) for the less trafficked site.
Domain:
ICT
Source:
Measuring Electronic Commerce, OECD Working Party on the Information Economy, 1998, Software Publishers Association (SPA), (1996), page 29 - A typology of Internet and e-commerce agreements. Adapted from The SPA Guide to Contracts and the Legal Protection of Software, September, Washington D.C.
